Sandra is the President and CEO of Customer Communications Group and Publisher of customer.com. For 30+ years she has been helping C-suite executives and Boards at organizations like Nordstrom, Macy’s and GM articulate and implement a common vision and roadmap for customer centricity. In addition, in 2012, the company was recognized by Inc. Magazine as one of the fastest growing companies in America. She is the publisher and Editor-in-Chief of customer.com, a website dedicated to helping Fortune 2000 companies improve their customer centricity initiatives. Sandra joined the Firefly Board of Directors in February of 2016. She was drawn to Firefly because her son, Alec is on the spectrum. Alec is the most unique, interesting and flabbergasting person she knows. Sandra states, “I am proud to serve on the Board of such an amazing, world-renowned organization like Firefly. FFA is leading the way in the treatment of kids and young adults on the spectrum.” Sandra is also a big fan of data, a core component of ABA therapy. She calls herself a “data-geek!” Sandra believes in the dignity and un-replicability of every human being; that she is driving force with everyone with whom she interacts.